With the rise of both blogging and mobile marketing it seems logical that there should be some quality mobile marketing blogs out there. But alas, there is a lot of self promoting rubbish too. So before you get lost searching in Google here are 10 of the best, in no particular order.
MOBILE INC
A blog about Mobile, Advertising and Social media. Its creator Murat Mutlu is also a user experience designer so logically (and thankfully) we get a nice looking easy to navigate site. Murat has worked in agencies with a whole host of well known brands and his credentials and experience help to produce and informative yet fun read.
If nothing else you should get up to speed with this kettle that tweets, or “twettle” concept. It’s already creating quite a buzz.
Mobile Industry Review
Run by Ewan Macleod a daily serving of news and opinion. Originally the site was SMS Text News but as the market changed so too did their focus. There is regular content about all aspects of the mobile industry but what we like most is unbiased opinion, and it comes in bucket loads.
Today they have over 250,000 readers, and well worth tuning into.
Mayo Lounge
It’s far from the prettiest of sites but as a relative newcomer it’s worthy of mention and certainly a visit.
The site is created and run by Daniel Nordberg who is head of business development at Sony Ericsson and a board member of the European branch of the Mobile Marketing Association. So while he may not be the best graphic designer he’s certainly well connected in the industry and carries an inherent interest in market growth.
He posts successful and creative examples of mobile marketing campaigns. There is a good site index down the right hand side making it easy for you to find campaigns in your particular area of interest.
Not masses of opinion but a great source of inspiration.
Marketing Watch
Here’s a popular site with a global attitude. They cover all things mobile including campaigns, strategies, company reviews, news, tips and interviews.
Although there is a lot of big company news, Microsoft, Apple, AT&T etc there is also a good helping of small business information and success stories.
The picture is completed with a newsletter and links to free guides such as “Mobile Marketing Industry Glossary” Text Marketing to Cell Phone users” and “Mobile Web Developers Guide”
Marketing Magazine
Another basic site that carries some great content. There is plenty of advertising but thankfully the simplistic design places the content firmly as the centre of attention.
There are stacks of updates containing, opinion, news, company wins, and campaigns in a scrollable format.
Mobile News Leader
American based news and blog site dedicated to the mobile industry. Clearly it has a focus on USA based campaigns but you’ll find a whole range of articles and news in an easy to navigate format.
They also have daily news alert which some may find useful.
The only downside is the excess of online advertising detracts from the content, but I guess you’ve got to fund yourself somehow.
Mobile Crunch
Part of the well known Techcrunch site this blog covers hardware software and services of the mobile industry.
This site does tend to have a large focus on hardware and in particular, smart phones. But many of you will find this useful to keep abreast of the ever changing handset market. Perhaps relevant to look at new features and functionality that you can leverage for mobile campaigns.
Marketing Blog
No prizes for originality on the name, but there is no doubt, it is what it says it is.
What we like is accompanying the news and campaigns are a series of Mobile Marketing tips and tutorials covering in the main, SMS & proximity marketing.
This kind of resource is great for clients doing some research of what can be achieved with mobile.
Summary
So there you have it 8 great mobile marketing blogs…
wait…
did I not say 10….
the truth is we struggled beyond 8 so have 2 remaining spots, so leave your suggestions below and we’ll have a look, see if we can fill the final 2.
Thanks for the mention!
Thought I would add to the list, these are my favs
http://www.mobilebehavior.com/
http://thenextweb.com/mobile
Both are pretty immense, always great content
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Nice post! FoneGigsBlog.com is another good one. They also provide the most comprehensive directories of Mobile Companies: Mobile Ad Networks, Mobile Analytics Companies, and more.
A good list of which I’m subscribed to all. I also like:
http://www.eventmobilemarketingblog.com/
Murat, Eric, Nick. Thanks for your suggestions, I’ll have a look through them and add them to the list of possibles for the final 2 slots!
Not a bad list at all! I’ve been to most, but you snuck in a few that I’ll visit more now and again.
You might consider this site too…
http://www.mobileburn.com/
Very good list, I have read and enjoyed a number of these, especially Murat’s blog.
Yodel digital also offer a mobile blog, that offers some great insight from an agencies point of view look at the future opportunities of mobile communications including AR, Foursquare and the New iPhone 4G that I advise a read through!
http://yodeldigital.blogspot.com/
You have a spelling typo in the first sentance of your “quality blog”
Thanks John. I’ve corrected
Some “self-promotion” here but you might find my blog interesting as well (it’s definitely a controversial read…):
http://alexandergregori.wordpress.com