I’m not a massive fan of Bluetooth (maybe that’s predictable because I have a vested interest in SMS Marketing) but this campaign in Australia caught my eye.
A recent campaign for Big Brother 2008 in Australia saw the installation of Bluetooth transmitters in over 20 bus shelters around Perth.
The transmitters automatically sent two anonymous messages to any bluetooth enabled phone in the area.
The first message was tailored for the local location, along the lines of: “I’m watching u Ur at the (bus stop location)”.
The second message is received about 30 seconds later saying: “Big Brother is back 7 PM weeknights on TEN”.
Interesting, possibly a little scary, but certainly effective!