Author profile

Mediaburst

Delivering Mobile for Kellogg’s Big Bake Campaign.

The following link provides more information regarding Kelloggs latest campaign The Big Bake.

Moofing and Mobile

“Moofing” This is the latest buzz word meaning “Mobile-Out-Of-Office-Working”. The challenge here is to utilise mobile technology to reduce the amount of time spent commuting when work can be done at home or in the field. Where Business Messaging has traditionally focused on utilising SMS to increase the speed and reduce the cost of communicating, an article in Mobile News presents case studies where business have gone one step further in embracing mobile to help them get ahead. continue reading Moofing and Mobile

Publisher Crain’s Features Mediaburst

One of Britain’s leading business publishing groups, Crain’s, has published a significant article in this week’s edition on Mediaburst. The heart of the article is the transition of Mediaburst’s credit rating from red to green following its successful trading period for the 2007/8 exercise.

Visit here to read the full article.

Upwardly Mobile

Mediaburst Featured By Northwest Business Insider Magazine
continue reading Upwardly Mobile

IAB welcomes new members

The Internet Advertising Bureau IAB has announced that Orange are now being joined by O2, T-Mobile, Vodafone and 3 as members, as it becomes the trade body for mobile advertising. The mobile phone networks have formed the Mobile Steering Group to oversee and advise the IAB’s mobile advertising strategy. continue reading IAB welcomes new members

Mobile scores as response tool

In consumer research from the DMA (Direct Marketing Association)mobile messaging has emerged as one of the strongest performers in prompting consumers to seek further information. continue reading Mobile scores as response tool

Prosumers?

A study by Discovery, Ogilvy & Mather’s consumer insight and trends function, suggests an emerging influential social group defined as ‘prosumers’, a blend of producers and consumers, is playing an instrumental role in driving the success of brands in China. Described as “smart, active and tech-savvy”, prosumers differ from regular consumers in that they are often the first to form and then broadcast an opinion on a product, principally online, backing up their decision to accept or reject it with considered reasoning and factual information. continue reading Prosumers?

SMS Food Prices

I always like to see how organisations are using SMS, and in these days of rising food prices I think this one is particularly relevant. The Italian Agriculture Ministry has joined forces with a number of consumer groups to offer a free of charge SMS service to provide information on 84 different food products and local markets. With the new service, shoppers could send a text message with a single word, for example “bread”, to a free number to get information about prices. Given the price driven nature of our society I’m sure this would be popular in the UK. Gary

Mobile Advertising

I’ve just read that a report into mobile advertising suggests 50% of mobile users in the UK are receiving mobile advertising, and pleasingly text messaging is still on top as our favourite delivery mechanism. It also suggests the UK is the most familiar with mobile web advertising, with 16 percent of British users saying they’ve seen a promotion on WAP/mobile internet.

You’re dumped

A recent study found more and more people are using texting as a kind of ‘digital distance’. Researchers say, technology is making many of us cowards when it comes to breaking up with a partner or sacking staff. We opt to send text messages or email to when relaying bad news to friends, colleagues or partners. continue reading You’re dumped

Page 5 of 15« First...3456710...Last »
Back to the top