I keep reading about the latest iPhone app that’s going to revolutionise healthcare, it might be for medication reminders or brain scanning or whatever.
But I think it’s all media hype. And it’s not just healthcare it’s everywhere, iphone this, iphone that.
But it’s not real yet. All these apps are small scale with limited reach, they target a specific health condition so ultimately are only accessible to those with the health condition, with an iPhone. continue reading Mobile healthcare is not about iPhones
Recently I met with the Department of Health to demonstrate our new mobile healthcare application. continue reading We’re changing lives
We’ve been busy recently working with NHS Stoke-on-Trent. Together we’ve produced a particularly innovative healthcare application that’s going to change lives and save the NHS loads of money.
We’ll put more details up here in the next few weeks as the application goes through trials, but for now here’s the teaser page.
http://www.getflorence.co.uk/
Normally in my position I’d advocate the use of text messaging to anyone that contacts us. But there are occasions when I believe it’s not the right tool.
In this case I’m warning charities away from Premium Rate (reversed billed) text messaging to collect donations. For clarity this isn’t about normal every day, free to the recipient messaging. continue reading Why charities shouldn’t use text messaging
We believe you should practise what you preach, and taking that philosophy we’ve sorted out a brand new mobile site for mediaburst.
Once again we’ve worked with the excellent Phil Thompson and he’s produced something that echoes the main mediaburst site. It’s simple, attractive, and most importantly fits nicely onto an iPhone screen.
If you need a link it’s on http://www.mediaburst.co.uk/m/
Let’s get straight into some screen shots… continue reading Mediaburst mobile site
I just had a quick surf through all my favourite mobile blogs and I was surprised at how many featured articles on the ipad.
Although the ipad is more akin to a big iphone than a small laptop it does miss the vital ingredient that makes it mobile, that being a sim card to make calls and send texts. continue reading Is the ipad a mobile?
I’ve been reading Rework by the founders of 37signals. It’s an interesting book as it resonates well with the way we run mediaburst, and I can fully recommend it.
The book constitutes a number of short essays containing their advice on how to run a business.
Anyway, here’s our essay on service levels: continue reading Set your own service levels
I’ve been opening the post over the last few days. If you’re in the higher echelons of management and don’t ever open the post I advise you to get your hands dirty once in a while. It can be an enlightening experience. continue reading Stop Wasting Money
Having enjoyed a packet of McCoys Sausage Striker flavour crisps I just tried to enter the SMS based on-pack promotion to win a fantastic Football Trip, and I struggled.
Not only are the entry instructions printed in black text on a dark red background rendering it almost unreadable. But the instructions are so complex.
See for yourself. continue reading McCoys SMS On Pack Promotion
I admit that I’ve become obsessed with my iphone. My wife says I never put it down, but I argue that’s partly because if I did she’d chuck it in the bin.
I’ve now downloaded a huge range of applications from free fun stuff like the obligatory ipint thingy, games such as Monkey Ball and Angry Birds, to a few productivity apps.
But it got me thinking: which is the best app? What do I use most regularly? continue reading The best mobile application ever…
