Did you know a billion text messages were sent last week alone, that’s more than the whole of 1999.
More interestingly there are now 25% more text messages being sent than the same time last year. Such growth was never anticipated and has triggered the Mobile Data Association to revise their 2007 forecast from 48 billion to 52 billion.
Coincidently, Mediaburst have also just recorded its monthly highest volume ever, representing 140% increase on the same period last year and is backed up by consistent growth over the 12 month period.
The media are attributing the growth to new “all-you-can-eat” mobile deals, I have no doubt this plays a large part but I think it’s wider than that. The younger generations are always first to embrace new technology and have certainly driven increases thus far, however, it’s taken until earlier this month to receive my first text message from my Nana, and my parents growing use is testament to it’s overall acceptance across all age ranges.