The NMA reports this week that the major UK broadcasters have forged a coalition called The Broadcasters Interactive Forum to ensure 100% compliance of SMS voting on TV. The forum will agree on interpretation of PhonepayPlus and OFCOM policies to ensure consistency and speak to regulators as a single voice.
TV is the highest profile use of SMS mechanisms and if the coming together of the major broadcasters helps restore consumer confidence then it’s absolutely a step in the right direction.