Mediaburst recently broke ground with one of its business partners to provide Salford University with an instant and cost-effective tool for prospective students.
When advertising the university across TV, radio, press, schools and colleges, Salford University includes an SMS shortcode e.g. 87202, allowing prospective students to immediately text for a brochure.
Students need only provide their postcode, which allows address validation via mediaburst’s systems. Once the address is validated, this information is passed to fulfilment for the prospectus to be mailed to them.
Mediaburst’s solution is win-win. From the student’s perspective, they receive the brochure quickly; from the university’s, they know that the brochure has been sent to the correct address, saving significant time and money of re-distributing items or managing inbound calls via a dedicated person.
Stuart Brown, Sales Director at mediaburst, comments:
“Salford University’s mediaburst-driven SMS solution is a really simple and effective tool for communicating with young audiences and is a beacon for all other universities across the country. Brochure requests via SMS is increasing, and when linked in with address validation software, saves time and money. It represents a great example of what can be achieved with a touch of creativity and a powerful SMS API“
[...] did a successful brochure request via SMS a few years back for Salford Uni but since then it seems things have [...]