Guides

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How We Test Bulk SMS Routes

We’re occasionally asked how we ensure the quality of our SMS routes. The answer can be quite detailed with numerous avenues and procedures at different stages and times.
continue reading How We Test Bulk SMS Routes


Mobile Marketing Campaigns

Successful mobile marketing need not be complex, it just requires a bit of thought.

continue reading Mobile Marketing Campaigns


Multimedia Messaging (MMS) Guide

Firstly, I should point out this is a long post, if you’d prefer to read offline then a PDF copy of this MMS guide is available to download here: MMS Guide PDF
continue reading Multimedia Messaging (MMS) Guide


SMS Marketing Tips

We get asked how to approach SMS Marketing on a regular basis, and for most part it’s in regard to sending a one way message.
continue reading SMS Marketing Tips


Mobile Marketing

As Sales Promotion Magazine leads with a headline that Agencies expect the industry to be revolutionised by Mobile, and 38% of agencies expect to see significant growth in their use of mobile marketing in the next 12 months. We take a look at some of the technologies that brands are successfully using to capture our attention:
continue reading Mobile Marketing


Mobile Internet Advertising

With significant traditional advertisers reporting declining revenue in core advertising sectors it is interesting to see how many previously sceptical players are now seriously watching the mobile channel.
continue reading Mobile Internet Advertising


Mobile Marketing – The Technology

Over the past few months I have written several blogs on what I believe are key components to good mobile marketing.
continue reading Mobile Marketing – The Technology


Mobile & SMS Marketing

In 2008 I’ll continue my series of blogs on best practice for mobile and SMS marketing. continue reading Mobile & SMS Marketing


Mobile Marketing and the Regulations

My fourth blog on how to make Mobile Marketing successful is arguably the most important. Even the most responsive campaigns will be considered disastrous if not run in accordance with the regulatory guidelines.
continue reading Mobile Marketing and the Regulations


Mobile Marketing: Stick to the point

This week’s Mobile Marketing advice is really simple – have a clear goal. Mobile campaigns often fail because brands try to cover too many objectives with one campaign. continue reading Mobile Marketing: Stick to the point


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