Guides

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Outlook Mobile Service Com Add-In

If you’re having trouble finding the Outlook Mobile Service options in Outlook 2007 then it might be that the functionality wasn’t enabled during setup.

Fortunately it’s pretty simple to get those options to appear.

continue reading Outlook Mobile Service Com Add-In


Choosing SMS software

We advertise 3 key products on the home page plus a solution just for software developers generally referred to as an API.

As all of the solutions allow you to send text messages, what’s the difference between them and which one is applicable to you? continue reading Choosing SMS software


How We Test Bulk SMS Routes

We’re occasionally asked how we ensure the quality of our SMS routes. The answer can be quite detailed with numerous avenues and procedures at different stages and times.
continue reading How We Test Bulk SMS Routes


Mobile Marketing Campaigns

Successful mobile marketing need not be complex, it just requires a bit of thought.

Here’s a few pointers…

Do

Think about interactivity and engagement rather than one way communication. Aim to create experiences and applications that people will find useful. One of the reasons applications are successful is they do something, rather than say something. This can be a different way of thinking for traditional marketers. continue reading Mobile Marketing Campaigns


Multimedia Messaging (MMS) Guide

Firstly, I should point out this is a long post, if you’d prefer to read offline then a PDF copy of this MMS guide is available to download here: MMS Guide PDF

Rich Format Messaging

Since the first SMS was sent over the Vodafone network in 1992, SMS has proved massively popular with mobile phone users, out pacing forecasts year on year. Now SMS has become not only an accepted communication medium but the medium of choice for the younger generations.

MMS brings with it the same convenience and immediacy of SMS but with added features such as colour, audio, animation, and video, to deliver richer, more engaging messages.

This dramatic increase in message capability will bring with it new opportunities for communication and in particular for marketing campaigns. continue reading Multimedia Messaging (MMS) Guide


SMS Marketing Tips

We get asked how to approach SMS Marketing on a regular basis, and for most part it’s in regard to sending a one way message.

What we mean by one way SMS Marketing is sending out an SMS message to prompt someone into a course of action i.e. come to the latest sale, attend an event, call the office.

SMS represents one of the cheapest forms of marketing available. With only 160 characters of black and white to use, you don’t need a graphic designer or creative agency, just a common sense approach applied with an understanding of your target audience. continue reading SMS Marketing Tips


Mobile Marketing

As Sales Promotion Magazine leads with a headline that Agencies expect the industry to be revolutionised by Mobile, and 38% of agencies expect to see significant growth in their use of mobile marketing in the next 12 months. We take a look at some of the technologies that brands are successfully using to capture our attention:
continue reading Mobile Marketing


Mobile Internet Advertising

With significant traditional advertisers reporting declining revenue in core advertising sectors it is interesting to see how many previously sceptical players are now seriously watching the mobile channel.
continue reading Mobile Internet Advertising


Mobile Marketing – The Technology

Over the past few months I have written several blogs on what I believe are key components to good mobile marketing.
continue reading Mobile Marketing – The Technology


Mobile & SMS Marketing

In 2008 I’ll continue my series of blogs on best practice for mobile and SMS marketing. continue reading Mobile & SMS Marketing


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