I keep reading about the latest iPhone app that’s going to revolutionise healthcare, it might be for medication reminders or brain scanning or whatever.
But I think it’s all media hype. And it’s not just healthcare it’s everywhere, iphone this, iphone that.
But it’s not real yet. All these apps are small scale with limited reach, they target a specific health condition so ultimately are only accessible to those with the health condition, with an iPhone. continue reading Mobile healthcare is not about iPhones
Recently I met with the Department of Health to demonstrate our new mobile healthcare application. continue reading We’re changing lives
So what is a grey route?
It’s an SMS route that manages to offer an extraordinarily cheap price by making arrangements outside of the licensed international telecoms companies. It’s a shady part of the industry, lurking out there offering tempting and apparently innocent deals on SMS pricing.
But remember you only ever get what you pay for. If you’re not getting a deal through volume, how are you getting it? continue reading The Myth of the 1p SMS – Do Grey Routes Exist?
With the rise of both blogging and mobile marketing it seems logical that there should be some quality mobile marketing blogs out there. But alas, there is a lot of self promoting rubbish too. So before you get lost searching in Google here are 10 of the best, in no particular order. continue reading 10 Mobile Marketing Blogs
I’ve recently been exposed to some tuition material for the Mobile sections of some popular marketing exams from two different industry bodies.
The reason for blogging was my disappointment at the standards that are currently being set and inaccuracies in the teaching material. continue reading Mobile Education (lack of)
You must have all seen it by now. Car manufacturers including SMS shortcodes and keywords on their TV adverts so you can text in for more information. And good on them too, it’s the right thing to do…..but can we learn from their mistakes? continue reading How car manufacturers get mobile marketing wrong
With a new website and rebranded products, 2010 is proving to be a busy year so far. But let’s not stop there.
Next in line is Outlook Mobile Service. continue reading Outlook Mobile Service is ready for 2010
So here’s a roundup of the 2010 Texting Championships held in New York.
Now although this will slot into our fun category in the blog this is no light hearted event. It’s sponsored by LG and offers prize money of US$100,000. There are 26 competitors from 13 different countries competing in teams of two.
continue reading World’s fastest texter
Hard to escape my notice was the launch of Bill Gates’ new site thegatesnotes. A site dedicated to notes and thoughts he wants to share with the world at large.
So where does mobile come into this, there has to be some relevance to this blog? continue reading Mobile Healthcare was my idea.
Despite PhonepayPlus’s (PPP) best efforts to remove the charlatans form the premium rate SMS industry, a quick glance at their recent adjudications shows there are still organisations willing to flout the rules, and there are still suppliers that support them. continue reading Clean up the Premium Rate SMS Industry