You're reading the ‘Industry news’ category of the mediaburst blog.
Orange has just published results from their recent research that shows the use of mobile media is increasing. Based on its survey of 2,000 mobile phone media users from all five UK mobile networks, Orange found that 70% of consumers are attracted to interactive mobile marketing formats, such as sponsorship or picture messaging. continue reading Mobile Media on the rise
I’ve just read that BMW presented a case study at the London Mobile Marketing Forum. continue reading BMW Capitalises on MMS
It’s only been a matter of months since the first MMS applications appeared on the app store and it would seem iphone 3.0 will include full functionality. Whether or not this is in response to the applications popularity or not is debateable but it’s without a doubt a major confidence boost for MMS as a whole.
The Government has unveiled plans to urge victims of minor crime to text the police rather than call 999.
continue reading Don’t ring 999, send a text!
Ok so MMS isn’t fully available on the iPhone yet, but at the weekend I downloaded a decent MMS application called MMS Photo Messaging.
Mobile phone networks reported a surge in text messages as people kept in contact with friends and family.
British Airways is to introduce mobile phone technology on its business-class only flights between London City and JFK.
continue reading Airlines adopt mobile technology
Publisher Mike Grenville at 160 Characters has posted a round up of some of the numbers of text messages sent on New Year’s Eve that have been announced so far by various world wide operators.
continue reading New Year Texting
According to the MMA 2008 saw some significant milestones achieved for mobile as an advertising medium and are tipping it to attract a “significant” portion of media budgets by 2013. So does this mean we’ll see the eagerly awaited “year of the mobile”?
continue reading Mobile forecast to come of age
London’s Air Ambulance has introduced a text-to-donate scheme to increase donations. To make a donation, supporters send an SMS to the code LA81.
Thoughts and opinions on the mobile industry.
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