Industry news

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Teenagers Averaging 10,000 SMS Per Year!

Research by an online social network has shown that currently teenagers send an average of 10,000 texts a year, or 30 a day.
continue reading Teenagers Averaging 10,000 SMS Per Year!


Changing the way we travel

Commuters in Kerala, India are now able to track any of the 30,000 private buses that ply on the state roads either via the Internet or through mobile phones.
continue reading Changing the way we travel


Surgeon Saves boy’s life by text

Just picked this up from the BBC website. A surgeon has performed an amputation of a 16 year old boys arm after he was caught up in crossfire between Government and rebel forces.
continue reading Surgeon Saves boy’s life by text


Don’t Overlook Mobile

When out and about one of the key messages we try and get accross is the uniquness of mobile compared to other channels, quite simply, it’s the only platform we carry with us at all times.
continue reading Don’t Overlook Mobile


Bye Bye Polls

A survey by Samsung Telecommunications America (Samsung Mobile) suggests that many teens and their parents across the U.S. would have chosen to vote by text message on their mobiles in the recent election rather than go to the polls.
continue reading Bye Bye Polls


Broadcasters United

The NMA reports this week that the major UK broadcasters have forged a coalition called The Broadcasters Interactive Forum to ensure 100% compliance of SMS voting on TV. The forum will agree on interpretation of PhonepayPlus and OFCOM policies to ensure consistency and speak to regulators as a single voice.
continue reading Broadcasters United


IAB welcomes new members

The Internet Advertising Bureau IAB has announced that Orange are now being joined by O2, T-Mobile, Vodafone and 3 as members, as it becomes the trade body for mobile advertising. The mobile phone networks have formed the Mobile Steering Group to oversee and advise the IAB’s mobile advertising strategy. continue reading IAB welcomes new members


Mobile scores as response tool

In consumer research from the DMA (Direct Marketing Association)mobile messaging has emerged as one of the strongest performers in prompting consumers to seek further information. continue reading Mobile scores as response tool


Effective Mobile Vouchering

Harveys has claimed that an incredible 30% of respondents to an SMS offer it ran as part of an interactive TV (iTV) campaign redeemed their mobile vouchers in its stores, making it more than 10 times more effective than an average direct mail campaign. continue reading Effective Mobile Vouchering


Happy Birthday Nelson Mandela

Nelson Mandela’s charitable organisations have launched an international SMS service to allow millions of people to donate money by texting a 90th birthday message to the former South African president. continue reading Happy Birthday Nelson Mandela


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