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Harveys has claimed that an incredible 30% of respondents to an SMS offer it ran as part of an interactive TV (iTV) campaign redeemed their mobile vouchers in its stores, making it more than 10 times more effective than an average direct mail campaign. continue reading Effective Mobile Vouchering
Nelson Mandela’s charitable organisations have launched an international SMS service to allow millions of people to donate money by texting a 90th birthday message to the former South African president. continue reading Happy Birthday Nelson Mandela
More cash and better planning are urgently needed to stop future floods wreaking the type of devastation seen across the UK last summer, a report has warned. Sir Michael Pitt, the man asked to assess the response to last summer’s floods has finally published his long-awaited report – and he says many lessons need to be learned. continue reading ‘Act Now To Prevent Flood Catastrophe’
The home of the Scottish parliament, the Holyrood building, is planning to spend up to £50,000 to boost indoor mobile phone reception, according to the The Scotsman. continue reading Holyrood £50K network upgrade
After Emirates, Continental Airlines and Qantas have decided to introduce an in-flight SMS service, it looks like New Zealand is next in line. continue reading Air New Zealand goes for in flight SMS
The number of SMS and MMS sent continues to rise. New Media Age (NMA) reports that subscribers to the 4 main UK networks sent 15.7bn SMS and MMS during the last quarter of 2007, a jump of 13%. continue reading It’s up again!
The annual Global Messaging conference held in Cannes last week has underlined that despite the continued onslaught of newer technologies, SMS messaging is continuing to develop.
continue reading Cannes 2008
PhonepayPlus (formerly ICSTIS) today launched its OFCOM approved Code Compliance Panel in an effort to streamline enforcement.
continue reading Tough New Enforcement Measures
OFCOM today published its approval to PhonepayPlus proposed amendments to the 11th code of practice.
continue reading PhonepayPlus Streamlines
With tonight’s TV programme being the culmination of the Sport Relief fund raising activities we will see a significant amount of text donations. The good news is that Jane Kennedy MP, Financial Secretary to the Treasury has now said that donations made to charities by SMS are not liable for VAT opening up the way to making this simple way of donating to charities much more worthwhile. continue reading VAT free Sport Relief
Thoughts and opinions on the mobile industry.
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