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Mobile healthcare is not about iPhones

I keep reading about the latest iPhone app that’s going to revolutionise healthcare, it might be for medication reminders or brain scanning or whatever.

But I think it’s all media hype. And it’s not just healthcare it’s everywhere, iphone this, iphone that.

But it’s not real yet. All these apps are small scale with limited reach, they target a specific health condition so ultimately are only accessible to those with the health condition, with an iPhone. continue reading Mobile healthcare is not about iPhones

Mobile healthcare

We’ve been busy recently working with NHS Stoke-on-Trent. Together we’ve produced a particularly innovative healthcare application that’s going to change lives and save the NHS loads of money.

We’ll put more details up here in the next few weeks as the application goes through trials, but for now here’s the teaser page.

http://www.getflorence.co.uk/

Why charities shouldn’t use text messaging

Normally in my position I’d advocate the use of text messaging to anyone that contacts us. But there are occasions when I believe it’s not the right tool.

In this case I’m warning charities away from Premium Rate (reversed billed) text messaging to collect donations. For clarity this isn’t about normal every day, free to the recipient messaging. continue reading Why charities shouldn’t use text messaging

Server Virtualisation

Here at Mediaburst, we don’t pretend to understand the relationship between man made CO2 and changes in the climate, but we do recognise that wasted energy equals wasted profits and filling cabinets with lots of redundant servers then cooling them is neither environmentally friendly nor cost effective.

This financial year we set ourselves a challenge to reduce our office energy bill by at least 25%. In terms of electricity, the largest user in the office and the first target was our comprehensive development and test environment of 10 ‘old’ servers. continue reading Server Virtualisation

Mediaburst mobile site

We believe you should practise what you preach, and taking that philosophy we’ve sorted out a brand new mobile site for mediaburst.

Once again we’ve worked with the excellent Phil Thompson and he’s produced something that echoes the main mediaburst site.  It’s simple, attractive, and most importantly fits nicely onto an iPhone screen.

If you need a link it’s on http://www.mediaburst.co.uk/m/

Let’s get straight into some screen shots… continue reading Mediaburst mobile site

Is the ipad a mobile?

I just had a quick surf through all my favourite mobile blogs and I was surprised at how many featured articles on the ipad.

Although the ipad is more akin to a big iphone than a small laptop it does miss the vital ingredient that makes it mobile, that being a sim card to make calls and send texts. continue reading Is the ipad a mobile?

Set your own service levels

I’ve been reading Rework by the founders of 37signals. It’s an interesting book as it resonates well with the way we run mediaburst, and I can fully recommend it.

The book constitutes a number of short essays containing their advice on how to run a business.

Anyway, here’s our essay on service levels: continue reading Set your own service levels

Stop Wasting Money

I’ve been opening the post over the last few days. If you’re in the higher echelons of management and don’t ever open the post I advise you to get your hands dirty once in a while. It can be an enlightening experience. continue reading Stop Wasting Money

McCoys SMS On Pack Promotion

Having enjoyed a packet of McCoys Sausage Striker flavour crisps I just tried to enter the SMS based on-pack promotion to win a fantastic Football Trip, and I struggled.

Not only are the entry instructions printed in black text on a dark red background rendering it almost unreadable. But the instructions are so complex.

See for yourself. continue reading McCoys SMS On Pack Promotion

Our SMS API is 100

This week sees the 100th release of our SMS API. Some of these releases added major new features such as MMS, some didn’t make it past our test servers and others fixed bugs or made everything that little bit faster. continue reading Our SMS API is 100

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