You're reading the ‘Mobile Marketing’ category of the mediaburst blog.
We believe you should practise what you preach, and taking that philosophy we’ve sorted out a brand new mobile site for mediaburst.
Once again we’ve worked with the excellent Phil Thompson and he’s produced something that echoes the main mediaburst site. It’s simple, attractive, and most importantly fits nicely onto an iPhone screen.
If you need a link it’s on http://www.mediaburst.co.uk/m/
Let’s get straight into some screen shots… continue reading Mediaburst mobile site
Having enjoyed a packet of McCoys Sausage Striker flavour crisps I just tried to enter the SMS based on-pack promotion to win a fantastic Football Trip, and I struggled.
Not only are the entry instructions printed in black text on a dark red background rendering it almost unreadable. But the instructions are so complex.
See for yourself. continue reading McCoys SMS On Pack Promotion
I admit that I’ve become obsessed with my iphone. My wife says I never put it down, but I argue that’s partly because if I did she’d chuck it in the bin.
I’ve now downloaded a huge range of applications from free fun stuff like the obligatory ipint thingy, games such as Monkey Ball and Angry Birds, to a few productivity apps.
But it got me thinking: which is the best app? What do I use most regularly? continue reading The best mobile application ever…
Everyone’s got a TV as well, but it’s not always switched on. And even when it is switched on they might not be watching the channel your expensive advert is on. continue reading The 4 Reasons Why Businesses Should Be Thinking Mobile
With the rise of both blogging and mobile marketing it seems logical that there should be some quality mobile marketing blogs out there. But alas, there is a lot of self promoting rubbish too. So before you get lost searching in Google here are 10 of the best, in no particular order. continue reading 10 Mobile Marketing Blogs
I’ve recently been exposed to some tuition material for the Mobile sections of some popular marketing exams from two different industry bodies.
The reason for blogging was my disappointment at the standards that are currently being set and inaccuracies in the teaching material. continue reading Mobile Education (lack of)
You must have all seen it by now. Car manufacturers including SMS shortcodes and keywords on their TV adverts so you can text in for more information. And good on them too, it’s the right thing to do…..but can we learn from their mistakes? continue reading How car manufacturers get mobile marketing wrong
The MMA has just updated the definition of Mobile Marketing.
The new definition is:
“A set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”
According to the MMA the crux of the new definition lies in two key parts: continue reading The Definition of Mobile Marketing
Successful mobile marketing need not be complex, it just requires a bit of thought.
Here’s a few pointers…
Think about interactivity and engagement rather than one way communication. Aim to create experiences and applications that people will find useful. One of the reasons applications are successful is they do something, rather than say something. This can be a different way of thinking for traditional marketers. continue reading Mobile Marketing Campaigns
The latest mobile virtual network organisation (MVNO) to appear is Giffgaff and is hosted on the O2 network.
The concept is interesting and perhaps quite forward thinking. The idea is “People Powered Mobile Network”. Cheap prices on a decent network but no customer support.
So how can Giffgaff operate with no customer support? Well it’s not that difficult to image given the increase in use of social media and forums on the internet. The truth is when something goes wrong these days it’s often quicker to search Google for an answer than spending hours on the phone to customer support in a far off land continue reading Giffgaff Mobile Network
Thoughts and opinions on the mobile industry.
In addition to our bespoke mobile marketing services we offer a number of popular web based products
Our web-based application to send and receive SMS, upload contacts and personalise messages.
Send and receive SMS from Microsoft Outlook 7 using its inbuilt functionality. No plugins, no downloads.
Use your email application to send SMS messages. Simple.
Integrate your software into our SMS gateway.
You might find our Mobile site useful.