You must have all seen it by now. Car manufacturers including SMS shortcodes and keywords on their TV adverts so you can text in for more information. And good on them too, it’s the right thing to do…..but can we learn from their mistakes? continue reading How car manufacturers are getting it wrong
Hard to escape my notice was the launch of Bill Gates’ new site thegatesnotes. A site dedicated to notes and thoughts he wants to share with the world at large.
So where does mobile come into this, there has to be some relevance to this blog? continue reading Mobile Healthcare was my idea.
Well the new mediaburst site is up and active and very good it looks too. It’s a radical departure from what went before and, as a part of the team that created it, I feel a certain swelling of pride to see how it stands up against the competition out there. However, as a copywriter too, here’s where it gets tricky.
continue reading My intentions are good…
As we settle into the New Year and focus on a productive 2010, mediaburst are kicking off with a complete new website and a revamp of our key products. With such significant changes to our branding it’s certainly worth some background to the decisions we’ve made.
continue reading New Year, New Site
As well as launching a new website we’ve also started 2010 with a revamp of our key products. Including textburst, the API, OMS, and email to SMS.
continue reading New Year, New Products
Despite PhonepayPlus’s (PPP) best efforts to remove the charlatans form the premium rate SMS industry, a quick glance at their recent adjudications shows there are still organisations willing to flout the rules, and there are still suppliers that support them. continue reading Clean up the Premium Rate SMS Industry
Today we welcome our first guest author on the mediaburst blog.
The X-Factor for new online media brands today is who you partner with not how much money you have to spend.
continue reading The X-Factor for Online Media
Something that really gets to me is when you find very important but very inaccurate information, or even worse, an absence of or low importance placed on critical information.
continue reading Information Accuracy
We are all familiar with the concept of cost v’s quality and as one goes up the other goes down. So how does that work for all those suppliers offering “highest quality and lowest price”.
continue reading Cost v Quality