I keep reading about the latest iPhone app that’s going to revolutionise healthcare, it might be for medication reminders or brain scanning or whatever.
But I think it’s all media hype. And it’s not just healthcare it’s everywhere, iphone this, iphone that.
But it’s not real yet. All these apps are small scale with limited reach, they target a specific health condition so ultimately are only accessible to those with the health condition, with an iPhone. continue reading Mobile healthcare is not about iPhones
Recently I met with the Department of Health to demonstrate our new mobile healthcare application. continue reading We’re changing lives
Normally in my position I’d advocate the use of text messaging to anyone that contacts us. But there are occasions when I believe it’s not the right tool.
In this case I’m warning charities away from Premium Rate (reversed billed) text messaging to collect donations. For clarity this isn’t about normal every day, free to the recipient messaging. continue reading Why charities shouldn’t use text messaging
So what is a grey route?
It’s an SMS route that manages to offer an extraordinarily cheap price by making arrangements outside of the licensed international telecoms companies. It’s a shady part of the industry, lurking out there offering tempting and apparently innocent deals on SMS pricing.
But remember you only ever get what you pay for. If you’re not getting a deal through volume, how are you getting it? continue reading The Myth of the 1p SMS – Do Grey Routes Exist?
Having enjoyed a packet of McCoys Sausage Striker flavour crisps I just tried to enter the SMS based on-pack promotion to win a fantastic Football Trip, and I struggled.
Not only are the entry instructions printed in black text on a dark red background rendering it almost unreadable. But the instructions are so complex.
See for yourself. continue reading McCoys SMS On Pack Promotion
I admit that I’ve become obsessed with my iphone. My wife says I never put it down, but I argue that’s partly because if I did she’d chuck it in the bin.
I’ve now downloaded a huge range of applications from free fun stuff like the obligatory ipint thingy, games such as Monkey Ball and Angry Birds, to a few productivity apps.
But it got me thinking: which is the best app? What do I use most regularly? continue reading The best mobile application ever…
We are often asked if we are able to white label our services. If you’re not up on the terminology ‘white label’ means to take our existing services and brand them up as if they are someone else’s, we’ll call them the ‘reseller’. But the question is, should we do this? continue reading To white label or not?
1. Everyone’s got a mobile
Everyone’s got a TV as well, but it’s not always switched on. And even when it is switched on they might not be watching the channel your expensive advert is on. continue reading The 4 Reasons Why Businesses Should Be Thinking Mobile
We advertise 3 key products on the home page plus a solution just for software developers generally referred to as an API.
As all of the solutions allow you to send text messages, what’s the difference between them and which one is applicable to you? continue reading Choosing SMS software
With the rise of both blogging and mobile marketing it seems logical that there should be some quality mobile marketing blogs out there. But alas, there is a lot of self promoting rubbish too. So before you get lost searching in Google here are 10 of the best, in no particular order. continue reading 10 Mobile Marketing Blogs