You're reading the ‘Opinion’ category of the mediaburst blog.
Hard to escape my notice was the launch of Bill Gates’ new site thegatesnotes. A site dedicated to notes and thoughts he wants to share with the world at large.
So where does mobile come into this, there has to be some relevance to this blog? continue reading Mobile Healthcare was my idea.
Well the new mediaburst site is up and active and very good it looks too. It’s a radical departure from what went before and, as a part of the team that created it, I feel a certain swelling of pride to see how it stands up against the competition out there. However, as a copywriter too, here’s where it gets tricky.
continue reading My intentions are good…
As we settle into the New Year and focus on a productive 2010, mediaburst are kicking off with a complete new website and a revamp of our key products. With such significant changes to our branding it’s certainly worth some background to the decisions we’ve made.
As well as launching a new website we’ve also started 2010 with a revamp of our key products. Including textburst, the API, OMS, and email to SMS.
Despite PhonepayPlus’s (PPP) best efforts to remove the charlatans form the premium rate SMS industry, a quick glance at their recent adjudications shows there are still organisations willing to flout the rules, and there are still suppliers that support them. continue reading Clean up the Premium Rate SMS Industry
Having signed up to twitter, started following some interesting contacts, and accumulated a few hundred followers. It seems to me what started out an SMS service for micro blogging is now just another vehicle for SPAM.
continue reading Twitter = SPAM
Today we welcome our first guest author on the mediaburst blog.
The X-Factor for new online media brands today is who you partner with not how much money you have to spend.
Something that really gets to me is when you find very important but very inaccurate information, or even worse, an absence of or low importance placed on critical information.
continue reading Information Accuracy
We are all familiar with the concept of cost v’s quality and as one goes up the other goes down. So how does that work for all those suppliers offering “highest quality and lowest price”.
continue reading Cost v Quality
We get asked how to approach SMS Marketing on a regular basis, and for most part it’s in regard to sending a one way message.
What we mean by one way SMS Marketing is sending out an SMS message to prompt someone into a course of action i.e. come to the latest sale, attend an event, call the office.
SMS represents one of the cheapest forms of marketing available. With only 160 characters of black and white to use, you don’t need a graphic designer or creative agency, just a common sense approach applied with an understanding of your target audience. continue reading SMS Marketing Tips
Thoughts and opinions on the mobile industry.
In addition to our bespoke mobile marketing services we offer a number of popular web based products
Our web-based application to send and receive SMS, upload contacts and personalise messages.
Send and receive SMS from Microsoft Outlook 7 using its inbuilt functionality. No plugins, no downloads.
Use your email application to send SMS messages. Simple.
Integrate your software into our SMS gateway.
You might find our Mobile site useful.