Opinion

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Mythical Mobile

Every year there are those that predict that the year of the mobile is upon us. Refreshingly, and the NMA predicted that 2009 wouldn’t be the year of the mobile. continue reading Mythical Mobile

Are text messages ruining our spelling?

Are text messages ruining our spelling? A recent study in Australia shows that text messaging abbreviations and simplifications are not ruining our English spelling.
continue reading Are text messages ruining our spelling?

Mobile Saves Businesses

A recent survey of IT directors in top 100 companies conducted by O2 states that one in 10 businesses think mobile marketing has already saved their business over £1m when compared to other marketing solutions. In the current climate isn’t it time you jumped on the bandwagon?

A true social connecting tool

The latest MDA stats make interesting reading. Picture messaging (MMS) and text messaging are both now growing at 30% per annum, with Mobile Internet access by 25%. This is particularly pleasing given the pending launch of our Mediaburst MMS Gateway.
continue reading A true social connecting tool

Moofing and Mobile

“Moofing” This is the latest buzz word meaning “Mobile-Out-Of-Office-Working”. The challenge here is to utilise mobile technology to reduce the amount of time spent commuting when work can be done at home or in the field. Where Business Messaging has traditionally focused on utilising SMS to increase the speed and reduce the cost of communicating, an article in Mobile News presents case studies where business have gone one step further in embracing mobile to help them get ahead. continue reading Moofing and Mobile

Prosumers?

A study by Discovery, Ogilvy & Mather’s consumer insight and trends function, suggests an emerging influential social group defined as ‘prosumers’, a blend of producers and consumers, is playing an instrumental role in driving the success of brands in China. Described as “smart, active and tech-savvy”, prosumers differ from regular consumers in that they are often the first to form and then broadcast an opinion on a product, principally online, backing up their decision to accept or reject it with considered reasoning and factual information. continue reading Prosumers?

Mobiles Phones increasingly used for non-phone calls

I’ve been reading with interest the Mobile Data Association’s (MDA) figures regarding non phone use of Mobile Phones.
continue reading Mobiles Phones increasingly used for non-phone calls

Mobile Internet

I read with interest recent articles in New Media Age about the use of Mobile Internet and picked out a few headlines and comments. continue reading Mobile Internet

Mobile Networking

So the new iphone 3G is due out in July I’ve been watching with interest the development of facebook and wondering when users will get bored and move back to traditional social networking i.e. meeting your friends in a physical sense, just as they did once they had contacted all their old school friends on Friends Reunited and once they had collected a few hundred musician mates on Myspace. continue reading Mobile Networking

World Youth Day

Back in Feb I blogged about the Pope communicating by text, well I assume from recent BBC News of the Vatican rolling out its mobile communication, the medium is clearly successful. continue reading World Youth Day

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