Opinion

Representatives from key banks are calling Mobile Financial Services the “Next Gold Rush”, that’s according to the report ‘Mobile – The ATM in your pocket’ published by Juniper Research. continue reading The Next Gold Rush

Back in October 07 I first covered the phenomenon of Keitai, novels for mobile phones. (See archived blog entries – Novel use of mobile) continue reading 2007 Best Sellers

Archbishop Philip Freier in Melbourne, Australia has embraced the medium of text, creating a special prayer, written specially for SMS transmission. continue reading Divine Intervention

With increasing regulation in the industry I took myself off to the launch of RegTel’s annual report yesterday in Dublin. George Kidd from ICSTIS made a very informative presentation regarding UK legislation and why ICSTIS will be re-branding to PhonepayPlus. continue reading Regulate to Grow

Back in August I commented on the risk to the direct mail industry of the possible Royal Mail strike action. (See 14/08 & 24/08) It would seem that brands choosing this marketing medium are again set to lose out. continue reading Hidden cost to door drop marketing

In the UK there are more phones than people. Globally there are twice as many mobile phones than computers. According to research recently released by First Direct, The UK’s 45 million adults share almost 70 million mobile SIM cards (phone numbers) and over 71 million handsets – an average of 1.6 mobiles per adult! Research by the bank found that only 12% of adults have no mobile phone. continue reading Mobile replacing the PC