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How car manufacturers are getting it wrong

You must have all seen it by now. Car manufacturers including SMS shortcodes and keywords on their TV adverts so you can text in for more information. And good on them too, it’s the right thing to do…..but can we learn from their mistakes? continue reading How car manufacturers are getting it wrong


Formatting contact data for upload into textburst

A common question we get asked is how to format mobile numbers correctly before uploading into our Online SMS product textburst. So to help here is some straight forward instructions. continue reading Formatting contact data for upload into textburst


Clean up the Premium Rate SMS Industry

Despite PhonepayPlus’s (PPP) best efforts to remove the charlatans form the premium rate SMS industry, a quick glance at their recent adjudications shows there are still organisations willing to flout the rules, and there are still suppliers that support them. continue reading Clean up the Premium Rate SMS Industry


Concatenated SMS

As a standard SMS can only contain 160 7-bit GSM characters, Concatenated SMS are used to send long SMS. Concatenation allows a sender to send more than one SMS which then get stuck together automatically by the phone to appear as one message.
continue reading Concatenated SMS


The GSM character set

One of the issues that we continually see appearing is the question of which characters can be sent in a text message. What follows is a brief description of the format of a text message
continue reading The GSM character set


How We Test Bulk SMS Routes

We’re occasionally asked how we ensure the quality of our SMS routes. The answer can be quite detailed with numerous avenues and procedures at different stages and times.
continue reading How We Test Bulk SMS Routes


Mobile Marketing Campaigns

Successful mobile marketing need not be complex, it just requires a bit of thought.

continue reading Mobile Marketing Campaigns


API Delivery Receipt Error codes

We have now enabled each of our non-billed SMS routes to support the delivery receipt error codes that were previously only on our premium rate (reverse billed) SMS.
continue reading API Delivery Receipt Error codes


Multimedia Messaging (MMS) Guide

Firstly, I should point out this is a long post, if you’d prefer to read offline then a PDF copy of this MMS guide is available to download here: MMS Guide PDF
continue reading Multimedia Messaging (MMS) Guide


SMS Marketing Tips

We get asked how to approach SMS Marketing on a regular basis, and for most part it’s in regard to sending a one way message.
continue reading SMS Marketing Tips