Many congratulations to Kellogg’s marketing director, Kevin Brennan, on being named by digital publisher How-Do as one of the North West Top 100 Marketeers.
A panel of judges described his skillset as a “powerful combination of innovation and growth in mature markets” and for his “contribution to the wider community on issues relating to advertising to children, and a whole series of excellent below the line initiatives.” Kellogg’s King Tut and Zookeeper for a Day mobile marketing campaigns run via Mediaburst’s SMS Gateway are recent examples.
Brennan joined Kellogg’s in 1999 and has also held senior marketing roles in Europe and Australia. He quickly acquired a reputation in the grocery trade as a marketer who knows how to grow and develop his company’s share of both mature and growing markets.
Healthy eating and lifestyle are now the key drivers behind Kellogg’s formidable £72m media spend – not including the substantial sum invested in below the line activities. Brennan is the highest ranked North West-based marketer in national trade title Marketing’s Power 100.