This week we were successful in defending our trademark on Google Adwords, I won’t name the competitor concerned but they were using our trademarked name “Mediaburst” as a search term for a sponsored link.
For those of you not familiar with AdWords this means if you typed “Mediaburst” into Google then the competitor always appeared above us in the listing. The problem isn’t that uncommon, indeed you may want to do a search on your own trademarked brand name. What seems to be lesser known is that Google have a very simple online Trademarks complaints procedure, it took less than a week to submit the complaint to receiving confirmation that the company concerned were no longer using our name as a search term, meaning we were rightfully back at the top. If you are having the same problem then take a look at the following link for more information. Trademark Complaints