When out and about one of the key messages we try and get accross is the uniquness of mobile compared to other channels, quite simply, it’s the only platform we carry with us at all times.
Westley Gillard, head of business development at Velti echoes my sentiments in a recent letter to the NMA. To quote Westley, “Worries about budgets in the current climate and fear of the unknown have seen some agencies retreat into safe territory. However, this is missing the point somewhat as mobile provides a harder-working and more accountable touchpoint in places that the internet simply can’t always reach, namely everyone’s pocket, 24 hours a day.” Couldn’t have put it better myself! Gary