The latest mobile virtual network organisation (MVNO) to appear is Giffgaff and is hosted on the O2 network.
The concept is interesting and perhaps quite forward thinking. The idea is “People Powered Mobile Network”. Cheap prices on a decent network but no customer support.
So how can Giffgaff operate with no customer support? Well it’s not that difficult to image given the increase in use of social media and forums on the internet. The truth is when something goes wrong these days it’s often quicker to search Google for an answer than spending hours on the phone to customer support in a far off land
Google’s power is quite something but it’s the social media content it returns that is fed by us consumers. Type in any problem and Google will show you a forum on which someone had the same problem and found an answer.
Giffgaff could represent the single biggest test of community based support we’ll ever see, and the chances are it’ll work.
httpv://www.youtube.com/watch?v=9QjH3gqkE_s