The recent Internet Advertising Bureau study, in association with PWC, has shown us that Mobile advertising was worth an incredible £28.6m in 2008.
The anonymous survey of 21 companies found that mobile display ad formats, including banners, text links, and video, accounted for £14.2m last year whilst paid search advertising was estimated to account over 50% of revenues at £14.4m.
Interestingly the survey excludes spend via SMS and MMS advertising as it seeks to be comparable with other media channels.
The IAB claims the survey demonstrates that mobile ad spend has grown by almost 100% year on year, based on practical 2007 figures collected and it sought to draw parallels with its first internet ad spend study in 1998, which was worth then £19.4m but last year accounted for £3.35bn.
Jon Mew, head of mobile at the IAB, said the study was an important step in the maturity of format. “The sector is in its infancy but is considerably bigger than the market was expecting,” he said. “Thanks to these landmark figures, we know the real value of the mobile ad industry and will now be able to chart the medium’s growth with confidence.”
When we also look at MMS ad applications www.mediaburst.co.uk/mobile-marketing-mms.cfm we start to see just what a powerful little blighter this mobile chap is.