ICSTIS have now completed their re-branding exercise to PhonepayPlus, this includes new logo’s, a new website location of www.phonepayplus.org.uk, but most importantly a new ethos of helping consumers to use premium rate services with absolute confidence.
As has been said by many within the industry, phone pay plus does indeed sound like a content provider and this may cause some initial confusion, but my understanding is the new name will never be used without context e.g. “PhonepayPlus the premium rate services regulator”, and hence I remain positive that consumers will grow to understand and trust PhonepayPlus.