Using a dedicated and unified shortcode for the UK and Republic of Ireland markets, Kellogg extends its business relationship with Mediaburst with its latest on-pack promotion for the Tutankhamun exhibition at The O2
Mobile messaging leader Mediaburst today confirms that it has extended its business relationship with Kellogg’s and is providing bespoke text messaging services for the cereal giant’s Tutankhamun promotion. Mediaburst’s text-to-win services will run across Kellogg’s Kids & Gatekeeper brands plus Kellogg’s Crunchy Nut Corn Flakes on 26 million in-store promotional packs.
There are ten top prizes of a trip of a lifetime to Egypt for 4 people including a private tour of the Cairo Museum, a visit to the Valley of the Kings, and exclusive access to the tomb of Tutankhamun. There will be ten runners up prizes of a trip for four to the London “Tutankhamun and the Golden Age of Pharaohs” exhibition at the O2 Arena, which opens this month. All consumers will qualify for a £5 discount on a family ticket to the exhibition when buying a promotional pack.
Using and owning one dedicated shortcode aimed at developing the “Kellogg Code” for current and future on-pack promotions to the UK and Republic of Ireland markets enables Kellogg’s to deliver a simpler and clearer on-pack communication to the enlarged market and also save packaging costs. It also ensures that Kellogg’s consumers can’t accidentally opt in to another company’s promotion, as well as providing tighter control and security of consumer data.
“Clearly, Mediaburst is delighted to be chosen once again by Kellogg to provide text-to-win services for its on-pack promotions,” says Jeremy Bygrave, Mediaburst’s managing director. “Extending the business relationship enables Mediaburst to gain a better understanding of Kellogg’s special relationship with its consumers, and to the tailor text services to match the high expectations of Kellogg’s consumers.”