Fifty offices in UK and mainland Europe now business-continuity ready.
Mobile marketing leader Mediaburst today announces that property consultants King Sturge LLP has deployed Mediaburst’s Business Continuity (BC) tool across 50 offices in Britain and mainland Europe.
The web-based tool enables King Sturge to resolve a weakness in communicating with staff across these offices in the event that it has to invoke business continuity plans at one of the locations. The ability to use Mediaburst’s BC tool from any location at anytime to communicate to all offices or just one was also central to King Sturge’s decision to adopt the solution.
“Mediaburst’s Business Continuity tool is the perfect business continuity product for any business with multi-site operations,” says Adam Collins, King Sturge’s group telecoms manager. “It is exactly what King Sturge wanted to make its offices business-continuity ready, is easy to deploy and great value for money, and Mediaburst’s ongoing support is second to none.”
All businesses face a common problem during emergencies be they floods, fires, bomb incidents, or otherwise. Phone lines will be come congested and people will be difficult to contact.
As text messages do not rely on voice channels for transmission, they don’t piggyback on enterprise mail servers and travel as small packets of data on a wireless carrier’s control channel – the same portion of the spectrum that keeps a mobile network appraised of a particular phone’s location and status. Being isolated in the control channel, SMS messages are therefore usually unaffected by heavy traffic or adverse conditions that overwhelm wireless networks.
Following the successful deployment of Mediaburst’s BC tool across 50 offices, King Sturge has extended its business relationship with Mediaburst using its award-winning text messaging services to engage and interact with delegates and exhibitors at European property shows and exhibitions.
More on Business Continuity
Mediaburst’s Business Continuity tool is more than an online communications platform. Its rich features allow businesses to better manage the whole communications process and to analyse the results.
The tool sits on Mediaburst’s secure servers and customers pay an annual license for the service. Businesses then upload contact details of staff to their licensed phonebook for access from any location. Using the contact management feature, they create specific distribution groups such as “Crisis Team” or “Senior Management” to receive specific group messages.
Mediaburst recommends that users create time-saving template messages for use as appropriate and leverage the “merge name” feature to personalise messages for added effectiveness. Using the instant response feature, they can interact with staff and send response messages and content to individuals seeking information. This is particularly useful when distributing a series of instructions or questions.
Conforming to government guidelines for businesses during emergencies, Mediaburst’s tool records all messages sent and delivery receipts thereby establishing an audit trail covering the status and whereabouts of employees. As part of the business-as-usual process, Mediaburst’s tool provides a Fax to Email feature allowing people to receive faxes directly into their Email inbox.
Security and Costs
A total security audit has been conducted by O2 to ensure Mediaburst’s systems are secure, robust, and resilient and that there is no risk to data integrity. The Business Continuity tool is hosted on a secure Mediaburst site with full SSL encryption. Annual licenses for the tool cost just £995,00, excluding VAT and includes 24/7 support for up to 20 working days each year, 3,000 messages and 10 Fax To Email accounts.