Long Live SMS A few times recently I have had heard various industry people talking about the fading popularity of SMS. It is with great interest that the latest MDA monthly text figures for October show a staggering 5.3 billion sent messages, 38% up on the same period last year.
In fact if you look at the growth of SMS on a graph from ’99 to date you will see that SMS growth is exponential, volumes are growing faster now than ever before. See www.text.it We have also seen this trend within our business. Our messaging volume doubled in 2007. A lot of this growth has been organic, from existing customers who are clearly seeing more and more benefit from using SMS. It is often dangerous to compare peer to peer SMS traffic with application to peer messaging, however I think in this case both show that far from being dead, SMS has had its greatest year yet.
LONG LIVE SMS