Mediaburst selected as Northern Region Winner and Sixth Overall in Deloitte’s Fast 50 24/11/06 – A fast 50
Rising Star in 2005, SMS Provider Mediaburst today announced that it has been selected as the winner in the North and ranked sixth overall in the 2006 Deloitte Technology Fast 50, a ranking of the 50 fastest growing technology companies in the UK and Ireland. Rankings are based on average percentage revenue growth over 5 years.
“Growing the top line enough to make the Deloitte Technology Fast 50 is especially meaningful during competitive times for the technology sector,” said Simon Kerton-Johnson, Chairman of Deloitte’s UK & Ireland Fast 50. “We congratulate Mediaburst on becoming one of the 50 fastest growing technology companies in the Northern Region.”
Jeremy Bygrave, Managing Director, Mediaburst says his company’s emphasis on providing complete flexible solutions has enabled it to take advantage of changes in the market:
“The market has matured. Five years ago there was a lot of ‘spam’ and the telecommunications companies worked hard to eliminate this. The cost of a message has increased to a level where it is not practical to use the network for spam now. But SMS is now being seen as a real business opportunity.”
“We have a wide range of customers, across a variety of sectors who use our applications to send and receive SMS for staff and customer messaging. For example, Tesco use SMS to distribute KPI information to it’s management team. Selfridges use our SMS API to inform customers their garment is ready for collection from their alteration service. Durex receive sample requests via SMS with the text number shown in their latest TV advert. Hachette Filipacchi use SMS for text to win competitions, lowest unique bid, voting, collating feedback- Think Money send automated balance updates to customers to reduce enquiries into their call centre. The opportunities and benefits of SMS are endless”
“Other services include IVR, for example, Kellogg’s used this service for brand awareness for Frosties. Advertised on the radio, listeners are encouraged to ring a freephone number to record their own version of the tune from the latest Frosties ad. The winners will be featured on the radio.”
Jeremy says future growth is expected to come from its virtual services provider (VSP) proposition and what he calls Application Exchange:
“We have the infrastructure that content providers and application developers can use to offer services to others on the network which we see as a big growth area.”
Managing Director, Jeremy Bygrave concludes “It is an honour to be listed in the Deloitte Fast 50 and is testament to the experience, expertise and unique technology capability Mediaburst offers its customers.”