Mediaburst’s interactive telephony platform will help the charity to better engage with potential donors and raise £300,000 for impoverished children in Northern India.
Mobile marketing leader Mediaburst today announces its support for the Good Karma Drive charity (www.goodkarmadrive.org), which hopes to raise £300,000 for the St. Mary’s school in Dharasalam, Northern India. Good Karma will use Mediaburst’s interactive telephony platform to engage with potential doners, allowing them to donate by phone or text.
The funds will allow the school to continue providing learning to more than 400 impoverished children who have been marginalised by mainstream education, and to build a further school building to welcome and educate growing numbers of children that need the school’s support each year.
Good Karma Drive is the brainchild of property entrepreneur Jonny Knowles. Together with a small team of fellow drivers, Jonny will leave “a trail of goodwill and inspiration” on their six-week drive from London to Dharasalam. The trek began on 3rd December, 2008.
“Mediaburst is committed to supporting humanitarian initiatives such as the Good Karma Drive and wishes it every success in raising the much-needed £300,000 so that growing numbers of poverished children in India are no longer marginalised from mainstream education” says Stuart Brown, Mediaburst’s sales director.
All funds raised will go to St. Mary’s.
