I’ve been reading with interest the Mobile Data Association’s (MDA) figures regarding non phone use of Mobile Phones.
Not surprisingly SMS use remains strong and they commented that, “SMS has established itself as a true social connecting tool and continues to have mass appeal”. They expect to see SMS growth to be circa 30% in 2008. What is more pleasing is that aided by the proliferation of camera enabled devices and simplified settings there is now more than 10m MMS sent per week representing year on year growth of 30%. On top of this the mobile internet currently has circa 17m users per month and is expected to grow by 20% in 2009. The MDA commented, “there are powerful signs all around that mobile Internet access will supersede traditional PC access.
The MDA predict that mobile internet will become a true rival for traditional desktop Internet access.” Interesting, I wonder if the phone will eventually become obsolete.