“Moofing” This is the latest buzz word meaning “Mobile-Out-Of-Office-Working”. The challenge here is to utilise mobile technology to reduce the amount of time spent commuting when work can be done at home or in the field. Where Business Messaging has traditionally focused on utilising SMS to increase the speed and reduce the cost of communicating, an article in Mobile News presents case studies where business have gone one step further in embracing mobile to help them get ahead.
To really drive the benefits of moofing you need to look at a combination of different mobile technologies to provide an improved working solution. SMS, MMS, mobile internet, mobile e-mail, all spring to mind. Converged technologies provide a powerful tool, one that can be tailored to an individual business to drive exceptional results, but interestingly James McCarthy from Microsoft comments, “Far too few companies are trying real innovative things to find new ways of working”. There looks to be difficult times ahead but with the accessibility of mobile technologies, those who take the time to review their operating model might well prosper.
[...] Moofing and Mobile (mediaburst.co.uk) [...]