Every year there are those that predict that the year of the mobile is upon us. Refreshingly, and the NMA predicted that 2009 wouldn’t be the year of the mobile.
Indeed their latest issue follows up with evidence that their prediction was accurate. We’ll I’m pleased to report that Mediaburst are seeing more and more brands utilising mobile in their marketing campaigns, ranging from simple SMS marketing to more integrated campaigns.
If this is not the year of the mobile then it’s not difficult to predict that there is a huge amount of growth yet to come, and we certainly look forward to that time.
“Now is not the time to be cutting back on mobile investment” quotes Justin Pearse ”Media companies and brands can’t afford to be left behind as consumer behaviour continues to shift toward the mythical year of mobile”.