As we settle into the New Year and focus on a productive 2010, mediaburst are kicking off with a complete new website and a revamp of our key products. With such significant changes to our branding it’s certainly worth some background to the decisions we’ve made.
The jargon trap
We’ve liked all our previous websites but they have all been based on providing information on mobile technology. We’d fallen into the trap of using industry jargon and overcomplicating everything. This made it difficult for those new to mobile to understand our products. We’d used cliché photo’s of mobile phones and a site structure that didn’t lend itself to growth. Have a look here
So as well as making everything simpler and easy to understand, the key driver was to allow users to sign up and buy online. Such a radical change in direction for a website required a complete overhaul. The conundrum we faced was to retain all the useful information but create a site structure users could easily follow to the products they are interested in or obtain the information they are looking for.
The result
I think we’ve done this exceptionally well. The navigation into key products is easy, each product page contains links to relevant supplementary information, and pricing is crystal clear. Alongside this we’ve beefed up the blog and will use it to publish articles on how to get the most from mobile as well as company news and interesting facts and figures.
We’ve now got a dedicated section for agencies regarding mobile marketing. This area is small but crystal clear in what we are offering and how we can help agencies in the mobile marketing arena.
There is a dedicated customers section to showcase the brands using mediaburst and relevant case studies. Over the coming months we’ll be adding more content.
Significantly there is now a SMS API section. Not only does this contain the API code and samples but also an online signup mechanism and a showcase of products that are already using the API.
What do you think?
So there you have it, a new year, and a new site. It’s the most significant customer facing redesign we have ever made. It’s the culmination of 6 months of hard work, and we hope you like it?
Total change to the original look but first impressions are excellent, good look and feel and adds more functionality to the user
Got to say Gary, over the course of the last 12 months I have seen 3 seperate sites and 3 changes to the underlying architecture.
I believe mediaburst now have the site the brand deserves and I don’t think you will need any re-developments anytime soon.
Well done Gary and team on launching a great looking site. All the usual tech-speak has been boiled down to the simple basics. Excellent work — congrats!
Great job, by everyone involved
Love the new site. It’s clear, concise, the graphics look great and it does the job perfectly.
I guess I am a little biased though…
Proud to be associated with such a fantastic website and team. I wish you all at Mediaburst a happy and productive 2010. Oh yeah, when’s the launch party Gary?