Recently we have been receiving a lot of communication from various SMS aggregators keen to establish a relationship with us to supply our MT SMS.
So in a slight attempt to clarify the position here it is:
We are very happy with our connectivity, routes, pricing, reliability, security, and relationships.
We are not in the market for new routes nor do we anticipate being in the near future.
The truth is we use a mixture of aggregator and direct connections to process our SMS traffic. All have been chosen on the basis of quality, speed, reliability, underlying financial strength, and finally price. By doing proper due diligence and long term testing we end up with routes that cater for our needs over the long term.
Choosing routes purely on price is not for us, it overlooks too many critical factors.
Switching routes based on the latest discount means you end up spending unnecessary technical time configuring and switching between the suppliers. It means taking on the risk of switching, it means not having time to properly test.
Our supplier choice is a long term decision, we seek to establish relationships that develop and become trusted that once in place we can sit comfortably and focus on selling more product.
When we look at new routes it’s driven by one factor and one factor only, a desire to improve our own service levels.
Fortunately, we have got to a point where we have no single point of failure throughout our SMS platform and supplier network, and our messages are delivered super fast. It’s these factors that help us win business with the likes of O2 and the NHS.
So there we have it, no new suppliers please.