It might be easy for me to say this because we operate in the digital arena but occasionally something crosses my desk that really makes me wonder.
Paper surveys
A few weeks ago I received a “how are we doing” type survey from one of our suppliers. It came through the post and contained about 4 pages of questions for me to fill in, and an SAE for the return. Needless to say it found its way into the waste paper basket. Not that I’m averse to completing a survey but the whole 4 pages of real paper just put me off.
Online surveys
Have they not heard of online surveys? A single monthly fee on surveymonkey would be cheaper than the stamps on the letters, not to mention the increased likelihood of me completing the survey.
The worst of both worlds?
Today’s occurrence wins though, I have just received a letter from a supplier, through the POST, asking me to take part in an ONLINE survey. To cap it off, they will be sending me an invitation to take part by e-mail in a few days time.
Clearly we need to spread the word about digital communication before there’s nothing left of the rainforest.