One of the considerations on the new site is whether to include more content by elongating the page thereby requiring users to scroll through information.
We have spoken to both users of our site, employees, friends and relatives.
Opinion seems divided on the subject but here at Mediaburst we felt that in 2009 most users have scroll wheels on their mouse and aren’t afraid to use them.
The advantage for us is we can use the top half (above the fold) to draw attention to the key aspects of our SMS products and provide more detailed information as you scroll down the page. The obvious advantage is by using this mechanism we can reduce the number of pages on the site making it quicker and easier for customers to find the information they need.
Fortunately I’ve just stumbled across this presentation by the respected Chuck Mallot which validates our position both conceptually and with some nice stats.
A copy of the presentation is available at SlideShare
