I always like to see how organisations are using SMS, and in these days of rising food prices I think this one is particularly relevant. The Italian Agriculture Ministry has joined forces with a number of consumer groups to offer a free of charge SMS service to provide information on 84 different food products and local markets. With the new service, shoppers could send a text message with a single word, for example “bread”, to a free number to get information about prices. Given the price driven nature of our society I’m sure this would be popular in the UK. Gary