The Social Networking phenomenon is here to stay. It’s a natural instinct to stay connected, and few doubt that the Social Networking concept must go mobile to ensure longevity.
The issue is turning a concept into something that produces revenues and profits.
Although services such as Facebook and Myspace provide a multitude of functionality for end users, the simplicity of Twitter has turned back the clock and its growth is evidence of consumer support for simple effective communication.
So as social networking gravitates to mobile could SMS be the mechanism that produces the revenues, and could social networks be the catalyst for the next phase of SMS growth?
Which gets me thinking, has anything really changed or have we gone full circle, isn’t social networking what we used SMS for in the first place?