mediaburst » Black Hat security conference http://www.mediaburst.co.uk SMS, MMS and Mobile marketing Thu, 02 Feb 2012 15:39:25 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 In mobile we trust http://www.mediaburst.co.uk/blog/in-mobile-we-trust/ http://www.mediaburst.co.uk/blog/in-mobile-we-trust/#comments Tue, 04 Aug 2009 12:52:20 +0000 Martin http://www.mediaburst.co.uk/blog/?p=279 The Black Hat security conference in Las Vegas last week hit the headlines for demonstrating what it saw as severe flaws in cloud computing when it comes to data security, picking an example of how users of Amazon’s Elastic Computer Cloud were tricked into using virtual machines that then left the back door open for fraudulent shopping.

However a more interesting side show also occurred with a demonstration of an iPhone being hacked via a set of binary codes sent to the phone via SMS.

The conclusion was that as users we trust the communications to our phones more than we do e mails to our computers.

Once more this underlines the high value of mobile marketing, but also underlines the responsibility that comes with it.

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