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The MMA has just updated the definition of Mobile Marketing.
The new definition is:
“A set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”
According to the MMA the crux of the new definition lies in two key parts: continue reading The Definition of Mobile Marketing
Thoughts and opinions on the mobile industry.
In addition to our bespoke mobile marketing services we offer a number of popular web based products
Our web-based application to send and receive SMS, upload contacts and personalise messages.
Send and receive SMS from Microsoft Outlook 7 using its inbuilt functionality. No plugins, no downloads.
Use your email application to send SMS messages. Simple.
Integrate your software into our SMS gateway.
You might find our Mobile site useful.