1. Everyone’s got a mobile
Everyone’s got a TV as well, but it’s not always switched on. And even when it is switched on they might not be watching the channel your expensive advert is on. continue reading The 4 Reasons Why Businesses Should Be Thinking Mobile
With the rise of both blogging and mobile marketing it seems logical that there should be some quality mobile marketing blogs out there. But alas, there is a lot of self promoting rubbish too. So before you get lost searching in Google here are 10 of the best, in no particular order. continue reading 10 Mobile Marketing Blogs
You must have all seen it by now. Car manufacturers including SMS shortcodes and keywords on their TV adverts so you can text in for more information. And good on them too, it’s the right thing to do…..but can we learn from their mistakes? continue reading How car manufacturers get mobile marketing wrong
The MMA has just updated the definition of Mobile Marketing.
The new definition is:
“A set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”
According to the MMA the crux of the new definition lies in two key parts: continue reading The Definition of Mobile Marketing
Successful mobile marketing need not be complex, it just requires a bit of thought.
Here’s a few pointers…
Do
Think about interactivity and engagement rather than one way communication. Aim to create experiences and applications that people will find useful. One of the reasons applications are successful is they do something, rather than say something. This can be a different way of thinking for traditional marketers. continue reading Mobile Marketing Campaigns
Over the past few months I have written several blogs on what I believe are key components to good mobile marketing.
continue reading Mobile Marketing – The Technology
My fourth blog on how to make Mobile Marketing successful is arguably the most important. Even the most responsive campaigns will be considered disastrous if not run in accordance with the regulatory guidelines.
continue reading Mobile Marketing and the Regulations