Mediaburst’s text services are helping event organisers such as Manchester’s Out There Events to bring more buzz and value to award ceremonies, and to win marketing awards in the process.
At the inaugural North West Football Awards 2007 held last November in Manchester, Out There Events used Mediaburst’s text services to run the text vote for Barclay’s Goal of the Year Award. For the first time, club directors, managers, sponsors and personalities used their mobiles to interact and vote live at the event.
The initiative of introducing live text voting at awards ceremonies has since been recognised by judges at the prestigious SWOT Marketing Awards event on 24th April 2008. At a gala ceremony announcing the winners of twenty-two marketing awards in Manchester, Out There Events was named winner of the Best Event or Experiential Strategy Award.
“Text gave us instant audience participation” says Stacey Chandler, Event Director North West Football Awards “For the first time the audience could use their mobiles to really get involved in the event”
The awards were sponsored by the northern regions of The Chartered Institute of Marketing, Tayburn, Maincolour, Thompson, The Internet Advertising Bureau, News International, Feather Brooksbank, Oxford College and The Recommended Agency Register.
About Mediaburst
Mediaburst is an award-winning mobile messaging and interactive telephony company. Created in 2000, the company is today the trusted mobile campaign partner for advertising, marketing and media agencies and the preferred supplier of messaging solutions and aggregation for businesses, developers, and network operators. Mediaburst’s interactive platform allows companies to automate communications with their audiences in a reliable, cost effective, and scalable manner.
