Time to Change the Web.

Over the past 6 months we’ve been looking at and listening to our customers, seeing how they use our products, and how they interact with us.

We’d initially realised a refresh of Textburst was appropriate, to bring it up to date of its look and feel and use the latest web standards. But as always what starts as great idea soon grows into a bigger monster.

So- not only are we looking at Textburst but we are redeveloping the entire website. Not just a simple re-skin, but a wholesale redevelopment. We’ll be focusing not only on image and content but on navigation and user experience. Our users need to find the products and services easily, but it needs to be backed up with all the informative content on how to benefit from mobile communication.

We receive thousands of visitors every week and that’s where they generate a perception of us, that’s where they find out about our products and services. Obviously there are a lot of factors to consider and balance so this won’t be easy. Fortunately though, we have assembled a crack team of internet geeks that have immeasurable amounts of experience of turning dreams into internet realities.

So Let’s Introduce the Team:

James Stiff and Simon Rowlands These guys are handling the creative and design aspects and will ensure our site not only looks good but is easy to navigate and find information.

They come with excellent credentials having worked for the likes of NME, Man United, and Talk Talk. Not only do they have creative talents beyond my comprehension but they have passion, belief and a shared vision of internet heaven, a perfect combination!

Next in line is Phil Thompson, freelance web developer extraordinaire. Phil lives and breathes internet, a true geek, he’s well respected in the Manchester digital community and works for the best agencies. He’s in demand, but we got to him first, he’ll turn the designs into mouse clicking reality.

Andy White will craft the words. Andy, enthusiastic and dedicated, has been tasked with communicating our products and services in a concise and professional manner, but at the same time transferring the personality of Mediaburst into words. No easy job, but he’s got the skills.

And last but not least Epiphany Solutions. Gavin and Abi at Epiphany have been watching over our site for the last year, they make sure we don’t upset those Google bots and help us rank high on relevant search terms. They are part of a bigger team that has a fantastic understanding of what makes a site relevant and will ensure the new site is top of the list.

So What Next?

In truth I’m humbled by the talent we have assembled, the collective experience is massive. Not only do they carry numerous award nominations but, and most importantly, they understand the web, they understand users of the web, and they believe in the power of the web.

The end result will set a new standard in our industry and will be a bench mark site that others aspire to, I’m truly excited!

The process may indeed take a number of months but keep checking back to this blog because I’ll update you with progress, the thought process that goes into the site and screenshots where possible.