Back in Feb I blogged about the Pope communicating by text, well I assume from recent BBC News of the Vatican rolling out its mobile communication, the medium is clearly successful.
The latest campaign will see the Pope aiming to connect with technology loving Catholics on World Youth Day by sending out thousands of text messages, setting up a digital prayer wall and the launch of a web-based social networking site. The co-ordinating bishop Anthony Fisher said,”We wanted to make WYD08 a unique experience by using new ways to connect with today’s tech-savvy youth”. The six-day event will be held in Sydney in mid-July and is expected to attract more than 200,000 young Catholics to the Australian city. We constantly monitor the market place and we saw this as a clear indication that even organisations that are considered traditional are seeing value in new technologies.