Case study: Brand awareness with SMS promotion

In this age of instant communications, mobile messaging is the new point of sale and possibly the most effective way for a brand to engage with its public in a personalised way. That means you need a trusted partner with the credentials to get the job done and in our book that means Mediaburst

Brand awareness

More and more of Britain’s advertising agencies and brand managers are deploying mobile marketing campaigns, enabling them to better engage and interact with them at the right time and in the right space – on their mobiles.

Like communications agency Multiply. In a move to build immediate brand awareness about one of its client’s new products, Multiply chose Mediaburst to provide text-to-win services for its Twice as Fast Nurofen Express campaign.

Free prize draw

All that shoppers did to enter the free prize draw and stand a chance of winning one of two weekend breaks on offer to the Big Apple was to text “Nurofen Express to 57782.” Return flights, two nights in a luxury Manhattan hotel and a choice of pulse-pumping activities and distractions were included in the breaks.

Instant communication

The campaign was the first to use the new unified shortcode system for UK and Republic of Ireland on-pack promotions and over 20,000 consumers entered the competition.

“In this age of instant communications, mobile messaging is fast becoming the new point of sale and possibly the most effective way for a brand to engage with its public in a personalised way,” says Emma McCaffery, account director at Multiply.

She adds: “That means you need a trusted partner with the credentials to get the job done and in our book that means Mediaburst.”

Free briefing days

Mediaburst is currently running free agency briefing days to help them build and deploy digital media strategies and raise awareness of compliance rules.

All that agencies and brand managers need do to profit from this compelling offer is to call Team Mediaburst, tell them when you’d like them to come to your premises, how many people will be involved and you’ll soon you’ll also be ahead of the mobile marketing curve.