WAP & Mobile Internet
If you are considering a mobile strategy then mobile internet is on the increase and presentation of a brand in this space is an obvious solution.
WAP and Mobile Internet work in a similar way to traditional websites delivering a wide range of information and rich content. The advantage mobile internet provides is that content is viewed and browsed directly on the consumer’s handset.
With the increase of screen sizes and “all you can eat” data tariffs mobile internet use is on the up. The Mobile Data Association estimate that some 17m people currently access the internet from their phone per month, some 23% of mobile phone users, and this is set to rise by 20% in 2009 and eventually challenge traditional PC’s.
As well as presenting a brand on a mobile internet site, combining the strengths of mobile internet with SMS or MMS can add a different dimension to marketing campaigns, enhancing the level of consumer interaction and generating significant and measurable results.
