Winner: Dadi Award (best use of mobile)

Jo and myself were completely shellshocked on Friday night when they announced mediaburst had won the Dadi Award for Best Use of Mobile for our SMS Healthcare project Florence.

We’d fought off competition from a plethora of iphone apps by the likes of Tesco, Manchester City FC, Racing Post, and Waitrose.

Apparently the standard of entry was exceptionally high but Florence stood out way beyond the competition.

I guess no matter how cool your iphone app is, or what latest trendy technologies you use, you can’t beat the simplicity of SMS, and you can’t beat savings lives.

Happy days!