Spiderman, on your mobile

The big idea.

The idea –  Blu-Tack packaging was to feature a competition, inviting consumers to make a Spiderman related model from Blu-Tack and send photos to Bostik via their mobiles. It was so crazy, it might just work…

Our mission – To make it happen.

Look out, here comes Spiderman.

In the event it worked spectacularly well, with Blu-Tack customers making, photographing and sending, ( from their mobiles of course ), a huge collection of weird and wonderful creations and winning MP3 players and Spiderman goodies by the bagful. You can see them all here.

Why Mediaburst?

We asked Michelle Hayman, Bostik’s product manager that very question. Her reply, “ Mediaburst are the pros of the business – they have the knowledge, expertise and deep understanding of what mobile campaigns are all about. The success of our promotion hinged on making sure that the people who entered could do so easily and with limited restrictions. Mediaburst’s MMS allowed us to achieve this.”

So there you have it. Bostik’s Spiderman promotion, carried out skilfully and successfully by Mediaburst.

I wonder if they found us on the web….