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Network Lookup Reduce costs and increase response by sending to ‘live’ numbers onlyNetwork Look-Up delivers real-time information on the subscription status of a mobile phone number (MSISDN). Also known as a HLR (Home Location Register) request, Network Look-Up defines if a mobile phone number is active and if so, the network the number is operating on. Use Network Look-Up for: Reducing Cost • There is no point paying to send a message if it is going to fail. Some customers experience failure rates of 80% which is an ongoing cost you can remove with Network Look-Up. Enhancing Revenue • By reducing your costs, you are increasing your return • If you’re delivering a premium rate service you need the message to be delivered Database Cleansing • Identify invalid or unused mobile numbers prior to sending, helping to reduce cost and increase response Mobile Network Validation • The service is available for 160 mobile networks worldwide Increasing Campaign Effectiveness • Target campaigns to customers on a specific mobile networks resulting in improved response If you are working with mobile data, you should be using Network lookup.
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